Plagued by Protein | How is the sports supplement industry affecting young adults today?

So I could understand the history of the main focus of my artefact, I decided to research into where sports and protein supplements stemmed from. In an article by Consumer Health Digest (2015) I learnt that sports supplements have only recently become popular with ‘ordinary’ people, initially being used as bodybuilding supplement in the 1950s. It stayed like this until the last decade, when the industry expanded and “through mass popularization of supplements, one can say that the science behind them has [made them] become more accessible to a larger group of people”. It is interesting that they have become more popular at the same time as the rise of social media and, after doing my primary research speaking to members of my local gym, I definitely believe that the two are correlated.

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Research | Emmanuel Lubezki (Cinematographer)

Emmanuel Lubezki is a cinematographer who’s work I really admire, especially his partnerships with Terrence Malik. His work has helped shaped Malik’s more poetic and abstract storytelling style. He is a Mexican cinematographer who is known for working with very high profile and renowned directors, such as Malik, the Coen Brothers, Tim Burton and Alfonso Cuarón. He first began working in Mexican television, first as a technician and then a director, before he began working as a cinematographer for the big-screen.

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Research | Adam Arkapaw (Cinematographer)

Adam Arkapaw is somebody I recently discovered through a German film called Lore. Arkapaw’s cinematography in the film really caught my eye, and once I did some research I found out that I had actually already seen some of his work before.

He is an Australian cinematographer from Sydney who began his career in 2004 and he has a very unique eye for storytelling. Along with Lore he has worked on Top of the Lake, Animal Kingdom, True Detective and MacBeth (2015).

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